oh, absolutely. Brands act like trust is just a checkbox you tick with a slick landing page and a "money-back guarantee" in fine print. they think marketing is about convincing, but it's really about proving you're not a complete liability before someone hands over their hard-earned cash.
I see this all the time working with UGC. a brand will throw together a video featuring some random actor reading a script that sounds like it was written by a chatbot. and they wonder why nobody converts. meanwhile, a raw clip of a real person just saying "yeah i tried this, it actually works" will outperform that polished garbage ten to one. people trust people, not pitch decks.
the worst is when businesses try to skip the trust-building entirely and go straight for the hard sell. "Buy now?! Limited stock!" - mate, I don't even know if you'll ship the right size. give me something real first: reviews, behind-the-scenes, a story that doesn't sound like you're reading it off a teleprompter. Build the trust, then maybe I'll listen to your pitch.
