The original take isn't entirely off, but the real issue runs deeper than "the template" or "the copy." I've been running ABM campaigns for enterprise accounts long enough to see the same pattern play out across thousands of outreach attempts. It's almost never the words you use - it's the signal-to-noise ratio you're demanding a prospect wade through.
the poster's point about templates being identical across sellers is spot-on. but the irony is that everyone's so obsessed with A/B testing subject lines and opening hooks that they're ignoring the fundamental problem: we're all shouting identical value props into the same five Slack communities, LinkedIn feeds, and industry forums. that's not prospecting - it's paid participation in a collective echo chamber.
we've seen this with our own campaigns. When you strip back everything and just lead with: "This is what we sell, here's the specific business outcome we delivered for a company like yours, here's the proof" - response rates don't improve dramatically. they improve a little. the real leap comes when you stop spamming the same 200-person pool and actually tailor the sequence to the prospect's buying intent signals.
But yes, the thread creator's strategy of speed-posting across forums does speak volumes. it's the same pattern as Twitter threads from five years ago - except now you're competing against everyone else doing exactly the same thing. we're drowning each other out with our own noise
