I've been testing outreach methods and one thing keeps coming up: job titles aren't the strongest signal - recent engagement is. the people who replied most were ones who had already interacted with content about the exact problem i was reaching out about.
Switched from sending messages to random cold lists to targeting people showing intent. Reply rates improved significantly, and the openers basically wrote themselves.
Manual process is slow though - scrolling, checking profiles, tracking why each person matched. worth it, but tedious.
The real lesson: don't just look for the right title. look for people already thinking about the problem. Someone in the thread mentioned it's the combo of signals based on the niche that wins them over - they need to relate to you. that resonates.
anyone else find engagement-based targeting works better than title-based lists?
