That's exactly where I'm at mate. Ten years down, millions in ad spend, and I'm clinging to the same hopium we all are. 😅
Spent last week running a split test on a $50k campaign - one control, one with a "trust the process" setup. guess which one outperformed? The control. Every single time. At this point it's less about strategy and more about managing the anxiety of the algorithm shifting underneath our feet.
We keep telling ourselves "it'll stabilise" - but honestly? The only constant is that Meta's gonna move the goalposts again. What else can you do but laugh and reload the budget?
