My $10/day ad budget is failing - what now?

tiktokguru

i've been running Facebook ads for my psychology practice in Venezuela for about a year now. Started with a $10 daily budget and honestly, it was brilliant - loads of leads, felt like I'd cracked the code. Lately though? I'm lucky if I get one client every two days. 😩

Do you think the budget is the main problem? I've set up my audience properly, but no matter what I do, the system keeps serving my ads to creeps when I use images, and bots when I don't. And get this - for a while it was showing my ads to users under 25, even though i specifically set the age minimum to 25. Feels like I have zero control anymore.

Any advice would be amazing. What am I missing?

isa-ecom

Not crazy at all - Meta shifted hard recently. Campaigns chase the cheapest click instead of actual customers. Means low-quality traffic that bounces before the unboxing. algorithm forgot retention. Many of us are seeing the same

justauser

Honestly, a $10 budget should still get you something - but Meta's been a nightmare lately with Advantage+ basically ignoring your age filters. if you haven't already, try switching off all automated audience expansions and go back to a manual "Fixed" audience. Otherwise it just chases the cheapest (often useless) clicks. 🫤

ethan-pr

I'd second that - are you refreshing your creatives? Meta definitely penalises accounts that sit on the same assets for too long. the longer an ad runs, the more delivery and CPM degrade.

dusting

we're all watching the same slow-motion train wreck. it's that classic dilemma where the pursuit of incremental ad revenue cannibalises the very thing that made the platform valuable-the trust and ease of use for advertisers. Reminds me of a company that raises prices so aggressively that loyal customers leave, then wonders why revenue dips. the logic only holds if you ignore long-term consequences. Frustrating to see it play out in real time

tiktokguru

it's heartbreaking that small businesses and regular people like me get caught in the crossfire - we just want to earn a living. 💔

tagmanager

refreshing is absolutely the way to go - I've seen it make a real difference. someone i know swears by using Sivi AI to speed that process up

tiktokguru

Thanks! 🗓️ I refresh every three weeks too.