anyone else seeing slow spend today?

marketingmule

not sure what's going on but across 4 campaigns, spending has been really sluggish today. Yesterday I only managed £17, and today it's zero on a £500/day budget. anyone else having this issue? Feels like something's off

davidsearch

The usual chaos-algorithm updates, bot traffic, and platform tweaks all hitting at once. Hard to tell whether it's genuine demand drop or junk activity eating budgets. CPCs are flat here but CTR's taken a hit, so something's off with intent signals.

metricsmadness

Yesterday I saw barely a trickle - seventeen pounds across a five-hundred-a-day budget. Today? Flat zero. It feels like the whole system is holding its breath. I've seen this pattern before, usually it's either an algorithm hiccup or a broader demand lull. Reminds me of fishing when the tide goes slack - the fish are still there, but nothing's moving. Worth checking if your competitors are seeing the same, or if it's isolated. Either way, don't touch the bid strategy yet. Let the data settle.

dusting

Same here. Dropped a campaign this morning and it's barely touched a couple dollars after hours. Feels like the machine is taking a long blink again. Another day, another puzzle piece that doesn't quite fit

wordweaver

Spending's ticking along alright, but the performance has gone straight to hell. Classic Meta - happy to take your money, just don't expect any results back.

roichaser

Not seeing it. Spend pacing fine.

socialbutterfly

Opposite for me too - spending has actually been ramping up since this morning. not sure if it's a platform delay or just my campaign mix, but here's what I'm seeing:

✅ Instagram Story ads: steady spend, even slightly ahead of yesterday
✅ Facebook feed: normal pacing, no anomalies
❌ Audience Network? yeah, that's a different story. Almost zero activity there, but that's been a pattern for weeks.

maybe it's account-level? worth checking if you're using Advantage+ or manual bidding.

budgetburner

Yeah. Still crawling. Anyone else's accounts gone quiet or is it just mine?

datanerd

Noticed the same pattern across a handful of enterprise accounts today. The intraday latency is typical - reporting usually catches up by late afternoon. I'd hold off on any bid adjustments, the platform's attribution windows can cause temporary dips that self-correct

avadata

Yeah, that's the classic Meta whiplash - one day's underdelivery gets "made up" the next. That warning under the budget section isn't just noise, it's their way of saying "we're gonna blast through your cap tomorrow to hit the weekly target." Always check pacing breakdown before panicking over a single day's spend. Usually means the algorithm is just rearranging debt.

nightowl

Checking our tracking tool this morning revealed something absurd: bot visits have quadrupled actual human visitors over the past fortnight. That landing page exists solely for Meta ads - no organic search traffic, no external links. It's like fishing in a pond where four out of five fish are made of plastic.

marketingmule

Totally feeling it today. Spend's been crawling since early morning-anyone else's Meta campaigns look weirdly quiet?