margins in cold email beat anything i saw running Meta and Google ads, so the switch is happening. did paid campaigns and SMS automation before, so sending at scale isn't new.
now the plan is a cold email agency and i need a clean sending and lead stack. nothing complicated, nothing that takes a week to learn. Just something that automates outbound for me and my clients.
What would you actually recommend? someone mentioned Woodpecker and judging vendors by their APIs, but i want real-world takes