Honestly, CBO vs ABO is the wrong thing to focus on here. The real problem is 15 creatives spread across 3 products on $150/day. Nothing gets enough spend to actually read anything.
Here's how I'd structure it:
🎯 Bet on one hero product. Two ad sets (one broad, one interest-based) inside a single CBO at $150/day. That's the whole bet, nothing else.
🎨 Launch 6 creatives, not 15. Bring in the next batch after 5 days based on hook rate. Anything under 20% 3-second views past 1,000 impressions gets the axe.
📊 Judge on hook rate before ROAS. At this spend, clean ROAS reads take weeks to show up. Hook rate tells you within days which creative is actually earning the view.
rule of thumb worth writing down: at $150/day you get one real test at a time. Hero product first, scale what wins, kill the rest and come back to it later.
