tCPA conversions hit 0, then impressions got suppressed

davidsearch

Zero changes on my end, and the campaign just fell off a cliff.

Running tCPA on a small B2B segment. Never a volume machine, but it reliably pulled mid single-digit conversions per month. Then about three or four weeks ago that went to zero. Two weeks later Google started choking off impressions too.

Switched to Maximize Conversions hoping the bid strategy would discover new auction inventory. Spend nearly flatlined. Back to tCPA and spend came back, but the daily budget still isn't filling out.

My read: every strategy flip resets learning, and with a segment this narrow the algo has almost no conversion signal to work with. Search intent in niche B2B is already thin, so low-volume campaigns get starved fast.

What's the actual play to rebuild conversion volume here? Manual CPC? a clicks campaign? Or hold tCPA and grind through relearning?

weekendhustle

Great point from someone in the thread earlier about flip-flopping between strategies - every reset forces the learning period to start over, so hold off on that for now.

The sequence here is actually the biggest clue. conversions hit zero first, then impressions dropped after. that's classic tCPA behavior: once it stops seeing conversion data, it assumes the traffic isn't working and quietly lowers your bids across the board.

Which means the real question is whether leads genuinely stopped coming in, or whether tracking just stopped recording them. Worth pulling the actual leads you got by email or CRM for those weeks and comparing them against what Google Ads reports. if real leads kept arriving, a tag broke somewhere - this happens all the time after a site update, a form change, or a new cookie banner getting added. 🙏

And if tracking checks out but leads really did dry up, then with that level of monthly volume (somewhere around 5-10 conversions), moving to manual CPC or Max Clicks with a bid cap for a bit is totally reasonable until things pick back up.

happy to take a look if you share a screenshot of the conversions summary page (Goals > Conversions) with the conversion action status visible. 🙌

justauser

it might be the constant switching. Each change resets the learning phase, so Maximize Conversions needs time to figure out the new auctions it's entering.

learned this the hard way, ha. The tweaking urge is real 😅 Let it settle before touching anything else.

is this a search campaign?

communityclive

Same thing over here. Nothing changed on my end, the only difference was picking up a few more 5 star reviews, and then conversions just flatlined. It really does feel like LSAs took a giant nosedive out of nowhere. Is this a tracking glitch or has Google actually tanked delivery?

communityfirst

Not surprised. ChatGPT is quietly siphoning search intent before a single sponsored result even loads. seeing the same drift on the visual discovery side. People want real answers now, not ad slots.

wordweaver

Before touching another bid setting, figure out whether demand actually died or whether the tracking did. Did qualified leads in your CRM also flatline around the 3-4 week mark, or just the Google Ads primary conversion? Pull a handful of recent form submissions and trace them end to end, then cross-check the conversion action status and tag diagnostics. If leads kept coming while Ads recorded zero, the bidding has been optimizing against a broken signal, and nobody deserves an algorithm earnestly chasing garbage. Repair the tracking before asking bidding to play nice with it. If inquiries genuinely did stop, compare search terms, impression share, and campaign eligibility from the week before the drop, then change one lever at a time. At 5-10 conversions a month, twisting three knobs at once means you'll never know which one actually broke things.

affiliatepartner

Honestly, not enough info to diagnose anything yet.

What counts as a conversion for you, and how is it normally tracked? Lead form fill, phone call, checkout? the fix depends entirely on which link in that chain snapped.

From my side of the fence running affiliate campaigns, when tracking dies it's usually one of two things: attribution identifiers like GCLID stopped getting passed through, or the attribution setup itself broke somewhere upstream.

Then there's the ugly scenario worth ruling out. Were you still getting your normal interaction volume, with everything quietly failing to report? That kind of silent tracking failure feeds a negative feedback loop where the reporting side eventually shows zero across the board. Conversions, impressions, spend all grind to a halt.

Pull up your conversion action settings and check the GCLID capture first

trafficcop

Manual CPC, my friend. with conversions sitting at zero, the algorithm literally has nothing to optimize toward, so it's just guessing. take the wheel back yourself until the data starts flowing again

marketingmule

Same thing happened on my account. Enhanced conversions just vanished from the settings, and i burned a solid hour assuming it was a tracking bug before realizing the feature itself got pulled. Gotta love ChatGPT confidently handing out outdated platform advice. is anyone else still seeing the option, or is it gone across the board?