Anyone actually converting with Ads?

webinarfunnelbuilder

High-ticket webinars live and die on lead quality, so clicks that never sign up are dead money to me. That's my filter for any paid channel. All the chatter is about organic marketing, comment tools, engagement hacks, whatever. Real numbers on their actual ad platform are rare.

Has anyone run Ads and pulled signups or demos worth the spend? Or was it the usual flood of dirt-cheap clicks that go nowhere? Curious what results people saw and what industry and targeting you ran

conversionninja

nope, they don't work. Went down that rabbit hole hard, like tunnel-vision deep. at one point I'd even built an entire side tool, now defunct, that was basically the only way Reddit Ads could have ever made sense. Still couldn't get them to drive conversions for advertisers. Dead end, plain and simple.

bouncekiller

Oh, I've got a whole folder of Reddit campaigns that pulled clicks for pennies and sales for nothing. Redditors can sniff an ad through three layers of sarcasm, and the downvote rain starts before the page even loads. The only stuff that survives is a low-ask offer or genuinely interesting content people forget a brand even made. My play: treat it as the awareness layer, dump the cheap traffic into retargeting pools, and let search or Meta close the deal.

pixelpusher

Never seen decent results. They've come in below Meta and Google every single time I've tested them, and the loudest hype usually comes from people selling something.

24fire

Ran the same test for a B2B SaaS client, about $8k burned. CPA hit triple the $60 target, and half the traffic came from three subreddits where bots reposted our own creative as "look at this ad." Killed it inside two weeks. Not a media buy, a tax on optimism.

marketingmule

Coming from someone whose whole job is buying paid, even I wouldn't lead with ads here. The team I'm on treats Reddit activity as lead nurture, PR control, and a way to get mentioned in LLM answers. All three have slid downhill platform-wide. Feeds are drowning in AI slop and the models seem to cite Reddit less and less. Paid is actually worse for that: posts vanish the second spend stops, and there's no proof they even get scraped into the models. Organic first. Then test a small paid layer on top of whatever's already performing. Has anyone actually seen a paid post show up in an AI answer?

localpack

cheap impressions are the easiest way to dress up a fake ROAS.

One of the positive replies reported a 6x but admitted it includes view-through. In a channel where everyone else sees dirt-cheap impressions and zero conversions, view-through is the metric that would hand you a 6 anyway. Low CPMs inflate view-through attribution harder than anything out there, since you're buying more impressions for the pixel to claim credit on.

The other positive reply is the same shape without a number. Worse conversion rate, much cheaper traffic, better ROI. That math only holds if those conversions are click-attributed.

always rerun the numbers click-only. i've been burned by blended reporting on Meta more times than I can count. if either of these survives that filter, it's the most useful number in the whole thread. 👀

pmm-messaging-pro

same experience here. The campaigns that actually pulled their weight matched how the sub already talks. Customer interviews are literally my job, and the best-performing Reddit ad copy I've written reads like a real comment pulled from one of those transcripts. Specific pain point, specific fix, none of the usual brand polish. Narrowing to one or two subs where people actively compare products beat every targeting tweak I tried. One warning though: Reddit's own click counts look generous, to put it kindly. Measure on-site actions instead.

zoecreative

Traffic campaigns are junk on Reddit. Only thing converting: sponsored posts that read native. Users smell ads instantly.

referralgrowthloop

zero results from those ads, and on top of that they refused to honor my promo credit. never touching their system again

conversionninja

Worthless for lead generation, full stop. the CPC landed right around Google Search pricing, but the CTR and conversion rates were pure Google Display garbage

linkedinautomationguy

Ran a handful of campaigns this month in a pretty narrow niche (PSA and PM software), targeted to a few related subreddits and Canada only. Results were brutal - the traffic looked almost entirely like bots, gone after about three seconds on the site. Zero chance those clicks were real humans.

pixelpusher

Nope. Organic mentions in relevant subs beat every paid test I've run.

inbound-content-king

Absolute shit.

ranktracker

Bots on Reddit will eat your ad budget alive. My server logs are full of Android user agents hammering landing pages, so blocking Android devices in the targeting settings cleaned up lead quality fast. Beyond that, never seen numbers here worth scaling.

google-shopping-feed

Tried it too. Plenty of traffic, but conversions were basically nothing. Crowd felt browse-heavy rather than buy-ready.

demandgendanielle

Sadly, same experience here. Money went straight down the drain - a bunch of drive-by clicks, zero real pipeline to show for it.

agencyarbitrage

spent well over six figures on conversion campaigns for client accounts and the CAC was brutal. targeting was dialed in, the brand already had solid recognition, clicks were dirt cheap.... and conversions were almost nonexistent. That cheap click / dead conversion combo feels like Reddit's signature move. Never found hard proof of bot traffic either, even though that theory gets thrown around constantly to explain the gap. working theory here is that it works better as an awareness / consideration play, but that's still untested since everything we've run has been conversion-focused.

plgchloe

Worked great for a sports team campaign i ran. Cheap clicks and surprisingly engaged traffic.

revopsdirector

not here either. Ran Reddit Ads for around six months, burned through roughly eight grand, and pulled in nothing but tire kickers. Zero paying customers, a flat 0% ROAS, and not one click that ever turned into actual pipeline.