They're legitimate roles - companies like Scale AI, Outlier, and Appen run these programmes. You're writing responses, rating outputs, correcting mistakes to train models on what good content looks like.
The PayPal payment setup is standard for that type of work. They treat you as a contractor, not an employee, so it's 1099 income with no benefits and unpredictable hours.
The reason these get labelled as content or marketing roles is because the skill crossover is real. They do want people who can write and grasp tone. But it's not a marketing job - there's no strategy, no audience, no brand building. It's essentially editorial QA for a machine.
If you're building a career in communications, this won't move you forward. No portfolio piece, no campaign work, no team collaboration, no manager reference. The money is decent as a side gig, but it's a dead end if you're hoping it leads somewhere serious.