Honestly, this is exactly where I've landed with AI. it's brilliant for all the tedious stuff that used to eat up my day - writing fifty subject line variations, turning customer feedback into themes, summarising competitor research, basically rewording the same message five different ways for five different audiences. That used to take hours, now it's twenty minutes of feeding it context and picking the bits that aren't garbage.
Where it falls apart is when people treat it like a creative director or strategist. i've seen campaigns absolutely tank because someone copy-pasted AI-generated descriptions straight into a landing page with zero editing. the stuff it spits out is fine as a starting point, but you still have to apply actual judgement.
i probably use it five or six times a day now, but i treat it like a junior analyst who needs clear direction - not someone i trust to make the final call. the workflows that have stuck around are the ones where the human is still making the real decisions, shaping the brief, filtering the output. it's a time saver for the grind, not a replacement for the thinking
