Just picked up a new client project - a one-page trading site that funnels everyone into their app. Brand visibility is the goal, but honestly, what even is SEO for a single page? Feels like trying to paint a masterpiece on a postage stamp.
Someone in the thread mentioned starting with technical SEO, keyword research, competitor analysis, then doubling down on content and backlinks because one-pagers need authority more than anything else. Another person shot back saying stop wasting time on SEO entirely and just buy cheap traffic, retarget like a madman, and call it done.
I get the brute-force approach, but for brand visibility? That feels like throwing glitter at a wall and hoping it sticks. Any of you worked on a one-pager with an app-centric model? What actually moved the needle - was it pure link-building grit, or did you find a way to make that single page visually earn its keep? I'm leaning toward a hybrid: razor-sharp keyword targeting, maybe a killer blog or resource section off-site, and then paid retargeting to catch the window-shoppers. But I'd love to hear if anyone cracked this nut without losing their mind.
