totally agree with the sentiment here - Meta ads can be either a goldmine or a money pit, and it really depends on how you structure the approach. a few things I've learned from running influencer campaigns alongside paid:
✅ Audience overlap matters more than budget - if your organic and paid audiences aren't aligned, you'll burn cash fast.
✅ Creative fatigue hits hard on Meta - you need fresh assets every 2-3 weeks or performance tanks.
✅ The platform's attribution is famously broken, so don't trust dashboard numbers blindly.
I've had campaigns that smashed ROAS and others that just... flatlined. It's less about "is Meta powerful" and more about whether your strategy fits the beast.
