Just sat through the May webinar and I'm scratching my head over how we're supposed to view Managed Wrappers as buyers. Seems like two pieces:
🔧 The technical solve: lets these partners be considered 'pub direct' in the bid stream because the payment chain shifts.
🔍 SChain transparency: but doesn't that completely undermine the technical solve?
Feels like rebroadcasting with a fresh coat of paint. One colleague summed it up: 'basically rebroadcasting with extra steps.'
