Family-run Turkish bakery opening in Birmingham this summer. Selling online already, building an Instagram following while finishing the shop. Baked goods plus sandwiches and coffee, but baklava is the hero product - niche in the UK, cheap corner shops do it poorly, which is both an opportunity and a challenge.
I've been thinking about this from a tracking perspective because that's my background. The content plan makes sense - cross-sections, ASMR crunch, etc. But I'd suggest tightening the hook around geography and uniqueness, not just the visual. The real hook is 'only place making traditional baklava properly within a 5-mile radius of you.'
Some numbers that might help:
- Post 3-4 times per week minimum on both Reels and TikTok. Bakery accounts that post less than 3x/week see about 60% lower reach per video in my experience.
- Reply to every comment within 2 hours for the first month. That pushes the algorithm to show your content to commenters' friends.
- Engage with 10 other Birmingham food accounts before each of your posts. TikTok flags that as community activity.
- Use a specific hashtag like #BirminghamBaklava - even if it has zero posts now, it'll become yours.
What's your current follower count and typical engagement rate? That would help me suggest whether you need to focus more on reach or conversion tactics first. Also, do you have any UTM tracking set up for the website yet?
