CPM's absolutely brutal right now. Watched campaigns bleed budget overnight with zero corresponding lift in quality. The auction dynamics feel completely detached from actual performance - just pure price inflation across the board.
Had to kill three ad sets yesterday that were pacing fine last week. Same creatives, same audiences, suddenly 40% higher costs with conversion rates flatlining. Platform's basically forcing you to either overpay or walk away.
The worst part? Support gives you the same canned "seasonal fluctuation" response while your daily spend caps get ignored. Feels like the algorithm's optimizing for their revenue, not your ROAS.
anyone else seeing this spike or just my verticals getting hammered?
