honest move using extra time to upskill instead of doom-scrolling like the rest of us. Respect.
B2B marketing is a completely different beast though. Forget quick conversions and impulse buys. Think slow-burn relationships, nurturing leads for months, and convincing someone that your software solution is worth a 12-month contract. Way more consultative, way more patience required.
When I pivoted into B2B years back, offering free help to scrappy startups was the game changer. Those small companies are starving for marketing support but can't afford to hire anyone. You show up, deliver results, and suddenly you've got real portfolio pieces and testimonials. paid gigs followed pretty naturally after that.
also worth browsing freelance platforms since agencies sometimes post for part-time contractors. Seven years of experience in the field gives you serious leverage, even if B2B feels new.
