Supermetrics gets the job done, but the pricing stings for something that's essentially middleware. It reminds me of the old SaaS trap - paying a premium for a pipe that delivers water, not the water itself.
Where it shines is when you need structured data for something like Claude to actually chew on. That's the real unlock: getting your Meta data into a format an LLM can reason over. But you can achieve that with a fraction of the spend if you're willing to wrangle the connector setup yourself.
I've built a leaner workflow for exactly that - Meta ads feeding into a sheet, then Claude for analysis - and it's saved me a fair chunk on tools. Happy to pass it along if you want.
