Meta ROAS tanked since Monday, anyone else?

localpack

From printing money to break-even in one day. Two straight killer weeks holding 2-3X ROAS every single day, then Monday hit and everything flatlined.

and no, this isn't some one-product dropship test. Real brand accounts, roughly $2-3k spent daily.

anyone else crash since Monday? 🤔

sleepermode

Saw this pattern hit our accounts mid-month - ten straight days where ROAS flatlined between 1.0 and 1.5 regardless of creative, audience, or bid strategy. Felt like the platform pushed a silent update to our geo cluster or dropped us into a holdout group. Nothing in the change log, no notification, just degraded performance until it spontaneously recovered. If you're seeing the same floor, you're likely in the current rotation.

localpack

Same on my end, and it wasn't a gradual slide. Numbers held through the weekend, then Monday the whole account fell off a cliff. Spend barely moves now and CPA is way up. Looking at the daily chart, the gap is brutal. One day normal, next day a canyon. 📉

weekendhustle

Same boat! Was dropping €3k/day on language courses with a comfy 2-3 ROAS, now it's stuck at 1.2-1.5. This crash is brutal 💔

maya-b2b

Yep, same here. Things have been slowly bouncing back on my end over the past few hours.

miaaffiliate

leads ads went to shit, has been shit since the last reported outage

deliverabilitydan

same garbage on our end, so no, you're not imagining it. Performance tanked hard. The only stretch where ROAS sat around 3 to 3.5 was early in the month, maybe four or five days, and then it just flatlined overnight. either they're running another round of tests or something's genuinely broken on their side.

isa-ecom

Yeah, someone flagged a Breezeway report showing the same thing. Checkout conversion dropping off since Wednesday, writeup at headwinds.breezeway.co if anyone wants receipts. Their numbers can lag by a couple of days on either side of when things actually normalize, so yesterday still looking rough tracks. No telling when Meta gets their act together, might be in this longer. July was rock solid all month. August's been bumpy as hell.

wordweaver

Hold up, is this a one-product store where the product came from some YouTube "hidden gem" video? Because that's a crash waiting to happen.

metricsmuse

Same boat here, our numbers are nearly identical too

liamcopy

Monday hit different. One day you're scaling, next day the floor disappears. Brutal.

localpack

Same here 🙌 Brands only, never pick products. Own a portfolio across a few niches, so when one account tanks the rest cushion the blow