Everyone makes marketing sound straightforward. Be consistent. follow up. repurpose. Track everything. clean advice until you're the one doing it week after week while juggling clients, campaigns, meetings, and the dozen tabs you refuse to close.
i've come to think the real work isn't the strategy. it's the remembering. The mental tax of keeping every moving piece in view across multiple accounts.
curious what others hit. What's the dull, repetitive thing eating hours you'd gladly hand off - not in theory, but right now?
For me it's reporting. Never once in my career have i had the exact data i needed when I needed it. Even companies that brag about their data stack fall short. every campaign, every month, same scramble.
A colleague mentioned the tool sprawl - Workspace369, Scoro, HubSpot. Each promises a single source of truth. The truth is you still have to remember where you put everything and keep it current. small task. do it daily across five clients and it compounds.
another thread pointed at the talent side: juniors spending more energy avoiding the boring reps than learning the craft. Like showing up to batting practice and arguing about the tee.
No silver bullet request. just the honest annoyance.
