Ugh, tell me about it. Google Search Ads are honestly hit or miss with traffic quality. I've had campaigns where the clicks look great on paper, but the conversions are basically non-existent - feels like you're paying for bots to window-shop.
A few things that have helped me cut down the noise:
⚙️ Refine your keyword match types - broad match is a magnet for irrelevant clicks
📉 Check your audience segments and exclude any junk sources
🛑 Use click fraud detection tools if you're seeing suspicious spikes
Still, there's no silver bullet. Google's own network is full of automated traffic, and they seem happy to take your money while you figure it out yourself.
