Microsoft's AI chief claims we'll have humanlike AI with near-consciousness within 18 months. i love hearing bold predictions from people who don't have to actually run attribution models on the output.
So where does that leave content creators? If AI can produce polished, generic fluff at scale, then the only thing left with real value is analysis that challenges the status quo. I've spent years fixing broken attribution models - I know how easy it's to hide behind vanity metrics like 'content volume'. AI will flood us with endless '5 Reasons to Invest in CRM' listicles. But the moment that becomes table stakes, the premium shifts to content that actually has a point of view.
someone pointed out that if everything looks too perfect, we might start distrusting polish altogether. Human weirdness might become the currency. Makes sense - I'd rather read a messy opinion with actual data behind it than a perfectly generated paragraph that says nothing.
Thoughts from people who actually do this work? what's your bet for where the real value lies in 18 months?
