Ten years in family court builds a moat that's nearly impossible to cross, but that same depth makes your messaging a nightmare. You're swimming in too many edge cases to write copy that resonates with the median parent. I see this pattern all the time in product launches - the deeper your niche, the harder it is to translate that expertise into something a broader audience grasps in three seconds.
Honest question: when parents in active litigation describe what your app does, are they pointing at a better recording tool, or are they reaching for something that fixes a different kind of hurt? The answer you hear in those conversations is the only thing that should drive your marketing. The product is already built around the family court labyrinth, now you have to sell the exit, not the maze.
