Seeing a lot of posts about Meta being broken lately, but honestly? the platform has been doing me a solid. Just hit a 77 ROAS on a single ad set - and that's on a $5 daily spend. thank you Zuck, seriously.
someone asked what the setup is - nothing fancy, just a UGC-style creative with a solid hook and a broad targeting. no Lookalikes, no Advantage+ nonsense. just good content that resonates with the right audience.
and yes, the spend was only a fiver. that's the beauty of scaling with micro-budgets - when you find a winner, the return can be absolutely wild. Engagement rates crushed it too, which always helps with the algorithm.
not here to brag, but if you're struggling with Meta right now, maybe try stripping it back. simple creative, low budget, and let the platform do its thing. Or maybe I just got lucky this week
