The advice to "post every day and you'll grow" is a lazy trap. The algorithm doesn't give a toss about your schedule. It rewards posts that grab attention. That's it.
If you're a small local business pumping out five generic posts a week, you're not building a following. You're spamming the few people who already follow you and don't care.
Stop chasing broad keywords. The real move now is exploiting the "second view" metric inside a hyper-specific niche. The first three seconds need to hook, but if the last three seconds don't drive someone to your profile, that view is wasted.
When people land on your page, set clear expectations. "I post marketing tips" is a weak bio. "I break down an ecommerce failure every Tuesday" gives them a reason to follow. That's an appointment, not a business card.
And on that last three seconds point: seamless loops are gold. If your outro perfectly transitions into the intro, you artificially inflate the rewatch rate.
Stop trying to look big. Start focusing on the specific. Look at your best post - did it follow your so-called strategy, or did it just naturally click because you stopped over-planning? Where's the line between structure and luck?
