If your goal is faceless content you can batch without losing your mind, here's what I've found works - a simple 3‑part pipeline so you aren't tool‑hopping yourself into a headache:
1) Research + hooks
Pull 20 competitor posts in your niche. Categorise them by format - myth bust, list, hot take, tutorial. Write three hook variants per idea. That's the boring bit, but it saves so much second‑guessing later.
2) Template system
Build 4-6 repeatable templates. Same fonts, same pacing, same CTA style. Each video or carousel gets one idea only. Front‑load the payoff in the first 1.5 seconds (or the first slide headline). If they're not hooked there, nothing else matters.
3) Batch day + test day
Batch 10-15 assets in one session. Post 2-3 a day for a week. Kill the bottom 30% of performers, then iterate on the top 20%. That loop is more valuable than any tool.
Tool‑wise, Runway, CapCut, or HeyGen work depending on format. But honestly, the system matters more than the tool. If you're doing TikTok carousels specifically, PostWaffle is built for that workflow - topic → slide draft → batch‑ready posts - so it saves time on the repetitive bits. But I'd build the pipeline first. Get that right, and the tools just make it faster.
