someone in a thread mentioned turning customer reviews into animated shorts for TikTok and Reels. Smart angle, but it made me think about how we treat social proof in SMS.
most brands copy-paste a five-star quote into an email and call it a day. lazy. Your customers took time to write something real. That language - their exact words - carries weight no copywriter can fake.
last quarter i helped a skincare brand pull phrases straight from post-purchase texts: "finally something that doesn't sting," "my husband noticed," "canceled my derm appointment." We dropped those verbatim into abandoned-cart and win-back flows. Revenue per recipient jumped 34%.
the medium changes - video, text, email - but the psychology doesn't. people trust people who sound like them. an animated review is cute. A raw sentence from a real buyer in a personal channel? that converts.
if you're sitting on hundreds of reviews and only using them for a widget on your product page, you're leaving money on the table. Start with the words your customers already gave you