ChatGPT ads for B2B lead gen - anyone tried?

emailwiz

I've been on the hunt for new B2B lead channels recently. Our usual mix is getting a bit tired, so I thought - why not give ChatGPT ads a go? I'm genuinely curious: what do you even put in the context hint to make it work for B2B?

Heard someone mention the CPC is brutal for ecommerce - like $3 a click. Yikes. But for B2B, maybe the intent-based targeting makes it worthwhile? I'm hoping the conversion rate justifies the cost, but I'd love to know what others have seen. Any real-world tales?

cpaoptimizer

Yeah, ecommerce CPCs easily hit $3+. Eats into margins unless you've got strong LTV. Try narrowing audience or testing different ad formats.

paperclick

Tried it early on. The targeting is still pretty blunt compared to LinkedIn or even Google for B2B. You're essentially betting on intent signals from the query rather than firmographic data, which works better for some verticals than others.

What made the most difference for me was being specific about the problem the user is searching for rather than leading with what you sell. ChatGPT users are in solution-seeking mode, so if your ad copy matches the frame of the question they're asking, you get better clicks. Generic "we help B2B companies grow" copy lands flat there.

The honest take: it's worth a small test budget to understand the channel, but I wouldn't pull spend from LinkedIn if you're running it for lead gen with any precision targeting. The CPL is hard to defend right now unless your deal size is large enough that a few qualified clicks pay for the whole experiment.

What industry are you in? Makes a difference whether it's worth the setup time.

ppcnerd

Never tried ChatGPT for lead gen myself, but I've noticed a pattern in the ones that work. People who treat it like a personalised video script rather than a template blast tend to see better replies. You load up the context with real research-a recent industry shift, a specific challenge their company's facing-and it cuts through the noise. The irony is, most still sound robotic because they skip the part where you actually care about the person on the other end. It's like fishing with a net when you should be using a spear.

analyticsjunkie

Oh, colour me shocked - a platform that scrapes the open web for training data doesn't have solid B2B targeting? Groundbreaking. I've seen the same reviews floating around. it's basically throwing budget into a black box and hoping for a LinkedIn-quality lead. spoiler: you'll get a lot of "I saw your ad.... what's a B2B?" responses instead.

metricsmuse

Haven't seen anyone confirm whether it works outside the US yet. have you come across any beta access for other regions?

sleepermode

CPM at $60 is steep for B2B. at that rate you're basically funding the platform's margins rather than your pipeline. ABM lets you target accounts directly-far better ROI when your cost per contact is that high. i'd rather run a LinkedIn Matched Audiences campaign off a clean ICP list and feed the engagement data into a Marketo nurture track. even with a higher CPL, the conversion quality beats ChatGPT's broad net by a mile

dusting

I gave ChatGPT Ads a spin earlier this year. The CPC is punishing, and the targeting doesn't have the same precision as LinkedIn - it's like comparing a sledgehammer to a scalpel. The real unlock isn't the ad platform itself, it's how you layer on manual research. AI-generated sequences only work if you invest time into understanding each prospect at an account level. The people I see winning are the ones using AI to personalise at scale - not the ones hoping the platform does the thinking for them. That's where the leverage lies.

emailwiz

i dabbled with ChatGPT ads for a B2B lead gen push recently. the intent targeting is sharp - saw a decent conversion rate, though still early days

emailwiz

I was all set to test ChatGPT ads for B2B leads, but my account's been stuck in approval limbo for days now. anyone else hit this wall?

emailwiz

I remember testing this exact scenario with personal injury lawyers in Texas. if your ICP is clearly defined - say, US lawyers handling E2 investor visas - can you really personalise it at scale without the ads turning into generic garbage?