We've got a B2B SaaS product for social media marketing agencies - a CRM that ties client ad data, a unified inbox, cross-client analytics, and highly customised workflows. Pricing sits between $149 and $497 a month, and we're currently pulling in around $43k a month in revenue, growing $3-5k MRR monthly for the last three months. It sounds solid until you remember paying your developers, affiliate invoices, and infrastructure costs eats into that pretty fast.
Our main acquisition channels right now are SEO (about 60 users a month), AI Overviews, ChatGPT, referrals (another 10-20 customers monthly), and a few partnerships. We also get roughly 300 lead magnet opt-ins each month. The product is good - i know that for sure. But scaling without VC money means every pound has to work twice as hard.
Facebook ads feel like the endgame, but the customer acquisition cost can easily hit $1,000-1,500, while lifetime value sits around $6k. We can't comfortably absorb that yet with engineering costs. So we're about to launch outbound email campaigns to about 300,000 agencies on our list. Aggressive, I know.
but after that - what's the next move? Do we hire outbound call reps? Double down on outbound? partnerships? Build an affiliate programme? Or finally start creating content? We don't do any content marketing at all right now.
All our current customers are already searching for a solution - bottom-of-funnel buyers. I genuinely have no clue how well cold outbound works for something like this. i can't imagine John, 42, sitting in a corporate office at 8am on a Monday reacting well to a message saying, "Hey, wanna buy the baddest CRM for social media marketing agencies?"
For people who've scaled B2B SaaS without VC money: what acquisition channel would you suggest we try next, apart from emails?
