Fair point, but you buried the lede a bit there. "Equity on the table" is the kind of thing you lead with when you're not trying to sound like another "growth hacker wanted" spam post.
Anyway, the differentiation actually sounds solid. Not another "track your coffees" app - it's "stop getting shafted by HMRC because you forgot to log that printer receipt." For contractors and freelancers who treat their phone like a receipt graveyard, that's genuinely useful. Snap photo, AI parses it, spits out a PDF come tax season. Simple, no QuickBooks-level overkill.
Honestly, if a freelance electrician uses this instead of a shoebox, you've already won. Good luck finding the right collaborator - just don't offer equity to someone who promises "viral growth" and delivers a dodgy botnet.