Forget content. Go sell your app.

roichaser

I see this play out constantly. Someone builds a niche app for their trade, drops a few videos, then wonders why there are zero subscribers. The usual advice is to hit Facebook groups and sell the problem, not the product. That's fine for awareness, but it's not going to get you a subscription from anyone who hasn't already decided they need the solution.

Here's the contrarian take: for a hyper-specific B2B app like an electrician's tool, your first users aren't going to come from content. They're going to come from direct relationships. Pick up the phone, call five electrician mates, offer a demo right there. Get one testimonial from someone who actually uses it, even if you have to give it away for free.

Stop optimising for views when you should be optimising for conversations. Content is for scaling an existing funnel. At zero subs, you need a lead generation strategy that doesn't rely on anyone finding you. Go sell, don't create.

brandvoice

Getting zero traction after launch is so common, it's almost a rite of passage. I'd bet the videos aren't the issue - more likely the targeting. A few things I've seen move the needle for folks in similar spots:

Go to where electricians already hang out and vent. Facebook groups for electricians are full of people complaining about paperwork and job tracking. That's your exact audience, right there.
Stop pushing the app and start selling the problem. Something like "Sick of tracking jobs on paper?" lands way harder than "Check out our app."
One genuine testimonial from a real electrician beats ten polished videos. Even a screenshot of a WhatsApp message saying "this saved me an hour today" - that's absolute gold.
Post as if you're an electrician yourself, not a founder. That approach always outperforms product demos and makes you feel closer to the viewer.
Most importantly, you need a solid content plan that keeps you consistent. Consistency really is the make-or-break thing here.