20 plus years on the media side at hold cos and some Indy’s.
At least right now your role will not be offshored, unlike people below you increasingly.
No doubt is tough right now for the industry but it depends on the agency and account/accounts you work on.
But yes that doesn’t guarantee job security or promotions or raises etc.
Since you are relatively younger you have options. Things are rapidly changing on the hold co side as each one are undergoing transformation and there will be probably be some more transactions of the smaller ones.
This means clients are going to move around or get bigger by staying, meaning the job landscape will change.
The platforms pay more but there is tremendous volatility there. Some platforms are shrinking like Snap, some are growing like Reddit. Some will always be big like Meta but working there is tough, then Google will always be there and it’s a grind there.
Always keep your options open and it doesn’t hurt to apply and interview at different places.
IMO it’s worth the grind as long as you are keeping your options open and constantly learning and adapting.
Don’t get comfortable and don’t care about loyalty, make as much as you can , maximize your earning potential now.
But also what’s important to you? Money or having a sense of purpose and happiness in what you are doing.
It can be both but in this industry it’s rare.
My happiness and sense of purpose now is managing, mentoring and growing my team. I want them to succeed. So that means everything from managing campaigns, communicating with clients, learning how to be strategic and proactive and teaching them how to manage their teams.
I frankly don’t care about the clients I oversee but I truly care about the teams I manage. So basically if they succeed and grow, the clients will be managed successfully, so killing two birds with one stone per se
But I also have a genuine interest and intellectual curiosity about the industry so that that keeps me engaged and up to date. And is very helpful keeping me not burnt out so to speak.
Good luck with your journey!
