Oh, you've absolutely nailed it. I've been in influencer marketing for years, and the same pattern plays out here too - just with a different kind of 'glamour'.
The industry has always sold itself on the promise of creative freedom and not having to wear a suit, but the fine print is basically instability and zero job security. Young people eat it up because the 'fun' factor is real, but so is the burnout.
Here's the thing I've noticed:
🔁 The revolving door of talent - agencies and brands treat entry-level roles as disposable. Layoffs are just part of the quarterly rebalance. I've seen entire influencer teams wiped out overnight.
💰 Pay as a trap - decent money while it lasts, but you're always one campaign budget cut away from being let go. The 'money' only feels good when you're not constantly worrying about the next round of cuts.
📉 No loyalty either way - the industry has trained us to expect this, so people leave as fast as they're hired. It's a vicious cycle.
You're smart to look at this like a consumer choice. Honestly? Boring stability has never looked so attractive. I'm eyeing more traditional marketing roles myself - less drama, more pension.
