Got a product crushing it on Meta right now, and I'm itching to take it to TikTok Ads to increase spend, revenue, and profit. My current plan: broad targeting, US/CA/AU/UK, website conversion campaigns optimised for purchases, and re-using the winning Meta creatives but re-editing them to fit TikTok's style.
I'm based in Belgium/EU, so I'm also wondering if running ads to English-speaking countries from a European ad account comes with any disadvantages. Should I keep the account in EUR or switch to USD?
On structure: on Meta I separate testing campaigns from scaling campaigns once creatives prove themselves. Is that still the move on TikTok, or better to keep everything under one roof?
Another headache: how long to let creatives spend before killing them on TikTok? The platform feels way more volatile than Meta, so I'd love to hear how experienced advertisers judge performance there.
And are broad campaigns still the best bet on TikTok in 2026, or are interests coming back into fashion?
Really curious how profitable TikTok advertisers are structuring their testing and scaling systems right now.
