So here's the situation: I make products that live in independent boutiques. They're my bread and butter. But when I search my own category on Pinterest, it's basically a wall of my retailers' pins and ads featuring my stuff. They're doing my marketing for free - and honestly, that's not the worst problem to have, because wholesale keeps the lights on.
Still, there's part of me that wants those sweet, sweet DTC sales at full price. But time is finite and there are a million other marketing channels I could be buggering about with. Building a proper brand account takes effort, and paying for ads on top feels like I'd be competing with the very people who keep me in business.
One clever bugger in the thread pointed out that if someone searches my brand and only finds boutique ads, I've lost the chance to convert them into a loyal customer or a wholesale lead. A light presence with decent evergreen content might be worth it even without ads.
Am I overthinking this, or is my time better spent on literally anything else?
