I completely agree with this approach. Trying to sell "full marketing help" right off the bat is like offering someone the entire ocean when they just want a glass of water.
Here's what's worked for me (and for a colleague who runs a travel affiliate site too) 👇
🎯 Pick one specific business type
🔍 Find one obvious leak - e.g. a service page with no clear call button, a painfully slow quote form, weak headlines on money pages, or zero follow-up after a form submission
💡 Pitch it as a single, tiny fix: "I spotted this one thing that might be costing you leads. I can sort it out this week for a flat fee."
That instantly feels less risky than a full retainer. Once you've proven value, they'll ask for the bigger package themselves. Small wins build trust way faster than big promises
