Been at this for 11 years now. Started posting a feedback thread every two years back in 2015, and it's become a tradition. Six threads so far, and here we are again. But with AI moving this fast, waiting another year feels wrong. So let's talk now.

Five things I'd love your take on:

How much of your focus has shifted from traditional SEO to AEO? Some folks say it's the same game, others say it's fundamentally different. I see a lot of people planning for a future where AEO dominates, but bottom-of-funnel Google clicks still convert. Where do you land? And if you've tried our Brand Radar, what's the verdict? We track brand mentions in transcripts, not just descriptions, which is something nobody else does. But I'm curious if the UX feels too technical.
Are brand mentions becoming more important than links? AI systems pull from third-party sources when formulating answers, so does that mean we should obsess over mentions now? It seems like the sources that get cited are often the top 20 in the SERP, so maybe it's still about ranking. What do you think? And have you tried Firehose? We rebuilt our crawler from the ground up to power it.
Who's actually automating marketing tasks with AI agents? LinkedIn makes it look like everyone's launching rockets with Claude Code, but is that real? I've seen a colleague build a skill to publish landing pages in 10 minutes, but I haven't fully outsourced anything myself. What tasks have you fully handed off? And if you've tried Letaido, what's your take?
How much of your content is AI-generated now? We've all seen the case studies where scaling with AI backfires and Google slaps you. But we're using it heavily in our own content production with good results. For me, it's about 80% on product pages, but social and customer comms stay human. What's your experience?
What research should we dig into? We're sitting on petabytes of data, and with AI, running studies is easier than ever. We've published a bunch this year, but is there something specific you want to see? Like how AI chats choose which URLs to cite, or how they pick videos?

On our end, we've accepted that software is getting cheap to build. So we bet on data and AI agents. Rebuilt our crawler, launched Firehose, made the API more accessible, and built Letaido. Not trying to be a spectator in this race.

The whole team will be reading this, so speak your mind. We're listening.