Consistency is not a strategy. I build sales collateral, decks and battle cards for a living, which means a big chunk of my job is figuring out why one piece of content lands and another dies on arrival. And I keep seeing horrible advice floating around - fake promises of fast growth, vague "post daily and engage" nonsense. Half of it isn't even wrong, it's just so fuzzy it's basically useless, because every niche behaves differently and not everyone was born to make content. So some notes:

Plan your content. You don't need a 90-day calendar (unless you're a big brand). Just know what the video is about, what the point is, what you need to film, and roughly how you'll communicate it. A surprising amount of bad content is literally someone pressing record and hoping they find the story while filming.
Look at retention. Where are people dropping off? Does the video sag somewhere? Did you take 20 seconds to deliver something that needed 8?
If you want reach, make content designed for reach. Reels are generally what I'd prioritize when discovery is the objective. That doesn't mean carousels are dead or every account should go 100% Reels. Different formats do different jobs. Think about what the post is actually supposed to achieve instead of posting a format because somebody told you "Instagram likes it."
Test things!!! Different hooks. Different lengths. Voiceover vs talking to camera. Different openings, editing styles, angles on the same subject. That's how you find your winners. But changing absolutely everything every time isn't much of a test - if topic, format, hook, length and editing are all different, you have no idea what made one perform better. When something works, don't just celebrate the views. Figure out why it worked and test that again.
Sometimes your content is just... bad. You can optimize everything - post at the "right" time, use keywords, pick the right format, write a good caption, post consistently - and none of it saves content that isn't interesting. Gurus are afraid to say this: not everything in your life is interesting enough for strangers on the internet to watch. Your coffee run isn't automatically content. Your morning routine isn't automatically content. Your holiday isn't automatically content. That doesn't make you a boring person. It means making something entertaining is a skill - storytelling, personality, information, humor, curiosity, relatability, a useful perspective... something that gives a stranger a reason to care.

Making a living off the internet isn't for everyone, and that's okay.

Peace out ✌🏻